Lead Program Manager, Organic Social

Lead Program Manager, Global Marketing Social - Remote (US)

About

Marketing Program Management enables Airbnb’s teams to operate as effectively and efficiently as possible, driving Airbnb’s priorities through seamless day-to-day operations, strong stakeholder alignment, with an eye towards scale and efficiency. You bring creativity to the operational aspects of a Marketing team and deal with solving the “how,” freeing up your peers to focus on crafting the “what.” You anticipate how decisions are made, persistently explore and uncover new ways of doing things, and work collaboratively with stakeholders. You have demonstrated strong performance in your prior roles; you thrive in ambiguity and demonstrate problem-solving leadership with limited oversight.

Responsibilities

• Partner with Marketing, Strategy, Creative, and Production stakeholders and more to drive collaboration, prioritization, and decision-making across always-on content series.
• Define and continuously refine “ways of working” for always-on organic social — crafting and socializing intake processes, content calendars, production workflows, and governance frameworks.
• Ensure each content series has a clearly documented brief: objectives, cadence, platform specs, tone guidelines, and success metrics.
• Maintain the single source of truth in Airtable: content calendars, production trackers, publishing schedules, status dashboards, and leadership summaries.
• Oversee timelines, dependencies, and publishing deadlines — identifying, untangling, and escalating blockers to keep content on schedule.
• Drive reviews and approvals across XFN stakeholders (Legal, Comms, Policy, Community); develop review workflows, set clear SLAs, and communicate outcomes efficiently.
• Partner with Social strategy, Community Managers, and Platform teams to guarantee assets are published on time and on spec across all organic channels.
• Lead content series retrospectives, codifying performance learnings and embedding them into future planning cycles and production processes.

Requirements

• 12+ years of experience in Program Management, Content Operations, Account Management, or Project Management.
• Understanding of organic social content production and publishing across platforms.
• Track record of building and operationalizing recurring content programs or editorial series at a large digital brand or media organization.
• Long-term strategic thinking balanced with near-term execution skills and a strong bias for building repeatable systems.
• Proven ability to build strong relationships and influence creative and business stakeholders without direct authority.
• Demonstrable skills in mediation, negotiation, and conflict resolution — particularly in balancing creative quality with operational velocity.
• Demonstrated track record of managing high-volume, always-on content workflows with cross-functional teams under consistent deadlines.
• Experience structuring and scaling content operations globally, including localization and transcreation workflows.
• Comfort working across the full content lifecycle: editorial strategy, creative production, platform publishing, community response, and performance reporting.

Location: US - Remote Eligible. Must live in a state where Airbnb, Inc. has a registered entity.