Growth Product Manager, Hazel

About Altruist

Altruist is revolutionizing the multi-trillion dollar wealth management industry by developing an AI platform for wealth professionals. We partner with financial advisors nationwide, empowering them to enhance growth, optimize resources, and deliver superior client outcomes. We are seeking exceptional talent to join our mission of making financial advice better, more affordable, and accessible to all. If you're passionate about challenging the status quo and eager to undertake impactful work, we encourage you to connect with us!

Our Values

• Kindness: We listen to understand, embrace diverse perspectives, and approach conflict openly and respectfully.
• Brilliance: We value humility and a growth mindset, taking ownership and collaborating to achieve common goals.
• Grit: We remain focused on our mission, find ways forward through challenges, and adapt swiftly to change.

About Hazel

Hazel is building the AI engine for wealth management, designed to unlock 10x growth, efficiency, and value for financial advisors and their clients within a regulated industry. Since its launch last September, Hazel has experienced rapid organic user growth. Hazel is integral to Altruist's broader mission to democratize financial advice.

This role is hybrid, requiring four in-office days per week at our San Francisco FiDi location.

The Opportunity

Hazel is one of the fastest-growing AI products in wealth management. Compounding user growth is the single biggest lever in our business. We are hiring a Growth Product Manager to own the Product-Led Growth (PLG) engine end-to-end. This includes how advisors discover Hazel, sign up, achieve their first "wow" moment, retain, invite teams, pay, and expand their usage over time. You will be the DRI for the entire user lifecycle, defining growth strategy, key metrics, running a high-velocity experiment program, and shipping features that convert curious advisors into power users and paying customers into advocates. This is a unique opportunity to build the growth function from the ground up within a category-defining AI product, with a clear path to significant business impact.

Your Impact

• Own the full PLG funnel, including sign-up, onboarding, activation, retention, sharing, monetization, and expansion. Define each stage, instrument it, identify key drop-off points, and ship experiments to improve metrics.
• Make activation a science by defining the ideal first user session and designing in-product experiences that deliver value quickly.
• Build viral and team-based growth loops by identifying sharing opportunities, designing referral mechanics, and turning paying customers into distribution channels.
• Drive monetization by partnering with product and finance teams on pricing, packaging, paywalls, and upgrade paths to increase conversion, ARPU, and expansion revenue without sacrificing user experience.
• Establish the Hazel customer community as a space for advisors to share workflows, templates, and successes, serving as a retention moat, feedback channel, and top-of-funnel engine.
• Collaborate deeply with Sales and Marketing to refine segmentation, generate demand, and communicate the value proposition effectively. Work with Design and Engineering to create seamless and impactful user experiences.

What You Bring

• 10+ years in product management, with at least 3 years owning growth for a consumer or PLG product that has scaled significantly. Provide specific examples of experiments that moved key metrics.
• A rigorous analytical approach to decompose business goals, identify high-leverage opportunities, and design tests for advancement.
• A bias for execution and velocity, prioritizing shipping directional experiments quickly over perfecting them over extended periods. Understand that the learning rate is a key competitive advantage.
• Fluency with data, including coding ability, SQL proficiency, and independent navigation of analytics tools like PostHog. Possess the judgment to balance data with intuition.
• Excellent product taste and craft, with a focus on user experience details and the understanding that growth and quality are synergistic.
• Strong written and verbal communication skills, capable of rallying cross-functional teams around strategy and metrics.

Bonus Points

• Experience scaling a B2C or prosumer product from early stages.
• Experience with PLG motions in regulated industries (fintech, health, legal).
• Experience building or scaling a customer community for growth and retention.
• Background working with AI-native products and shaping user understanding of AI value.
• Founder, founding PM, or first-growth-hire experience.

Salary Range

San Francisco, CA: $250,000—$325,000 USD

What We Bring

We prioritize attracting and retaining top talent with a dynamic offering of perks and benefits:

• Hybrid work schedule for strong in-person collaboration.
• Stunning, amenity-filled offices in Culver City, CA, San Francisco, CA, and Dallas, TX.
• Competitive pay and equity for eligible positions.
• Premium healthcare, dental, and vision insurance plans (HMO and PPO).
• 401k savings plan with a 4% match and immediate vesting.
• 16 weeks of paid parental leave after one year of employment.
• Professional growth and development opportunities, including an employee mobility program and an annual L&D budget.
• Company perks program (discounts on pet insurance, fitness, cell phone plans, travel, etc.).
• Financial guidance program.
• One-month "work from anywhere" policy (with limited exceptions).

Total compensation includes a competitive benefits package and equity (Stock Options - ISOs) for eligible roles. Salary offers are determined by factors including experience, skill level, internal pay equity, geographic location, and business considerations. We regularly review pay and compensation programs for fairness, equity, and competitiveness, using market data to inform pay bands. Base salaries are reviewed in conjunction with performance cycles.

Altruist is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this role but your experience doesn't perfectly align with every qualification, we encourage you to apply. You may be the right candidate.