Paid Search Demand Marketer

Company: BambooHR
Location: Utah-based (Hybrid)

About BambooHR: At BambooHR, we're dedicated to setting people free to do great work. We believe AI is a powerful partner in this mission, helping us streamline workflows and focus on high-impact innovation. We seek curious, forward-thinking individuals ready to explore how AI can elevate their work and reimagine the future of HR.

About the Role

As a Paid Search Demand Marketer, you will be instrumental in driving pipeline growth through high-performing paid search and digital acquisition campaigns. You will partner closely with demand generation, marketing operations, analytics, creative, and product marketing teams to develop and optimize campaigns that deliver measurable business impact. Working alongside a senior paid search marketer, you will execute, optimize, and scale acquisition programs while developing expertise in performance marketing strategy and operations. This role demands analytical rigor, creative experimentation, and thrives in a fast-paced environment driven by performance data, testing, and continuous optimization.

Essential Job Duties

• Manage and optimize paid search campaigns across platforms including Google Ads, Microsoft Advertising, YouTube, Display, Discovery, and emerging paid channels.
• Partner closely with senior paid search team members on campaign strategy, testing initiatives, optimization opportunities, and performance analysis.
• Own day-to-day campaign execution, including budget pacing, bid management, audience targeting, ad copy testing, landing page recommendations, and performance optimization.
• Analyze campaign performance and conversion data to improve lead generation, sales qualified lead (SAO) volume, pipeline contribution, and return on ad spend.
• Develop and execute structured testing strategies across creative assets, audiences, keywords, bidding models, and landing pages.
• Collaborate with marketing operations and analytics teams to improve attribution, tracking accuracy, reporting, and campaign measurement.
• Partner with creative, product marketing, and audience marketing teams to build cohesive campaigns aligned with business goals and target personas.
• Monitor industry trends, platform updates, and competitive insights to identify new growth opportunities and optimization strategies.
• Build presentations to communicate campaign performance, insights, and recommendations to stakeholders and leadership.
• Identify scalable acquisition opportunities while maintaining efficiency and budget goals.
• Contribute to quarterly planning, forecasting, and channel strategy discussions within the demand generation organization.

What You Need to Get the Job Done:

• 2–4 years of experience managing B2B paid search performance marketing campaigns.
• Demonstrated success scaling paid acquisition programs while maintaining efficiency metrics (e.g., CPA, ROAS, pipeline ROI).
• Experience managing significant advertising budgets across Google Ads and Microsoft Advertising.
• Strong analytical skills with the ability to interpret large data sets and translate insights into actionable recommendations.
• Experience with conversion tracking, attribution, reporting, and marketing analytics tools.
• Advanced proficiency in Excel or Google Sheets (data manipulation and reporting).
• Strong communication and collaboration skills for cross-functional work.
• Ability to prioritize effectively and manage multiple campaigns/projects.
• Comfortable operating in a fast-paced, high-growth environment.
• Creative problem-solving mindset with a passion for experimentation and continuous learning.
• Bachelor’s degree in Marketing, Business, Communications, Analytics, or related field, or equivalent professional experience.
• Google Ads or related digital advertising certifications preferred.

What Will Make Us REALLY Love You:

• Experience with Salesforce, Marketo, Tableau, Looker, or similar marketing/analytics platforms.
• Experience with B2B SaaS demand generation or HR technology marketing.
• Familiarity with multi-touch attribution models and pipeline reporting.
• Strong understanding of landing page optimization and CRO.
• Experience leveraging AI tools and marketing automation platforms.
• Passion for staying current on digital advertising trends, automation, and AI-driven strategies.

What You’ll Love About Us:

• Recognized Great Company Culture.
• Comprehensive health, life, and disability insurance.
• Generous leave policies (4 weeks vacation, 12 holidays, parental leave, volunteer time off).
• 401k plans with up to 6% company match.
• $2000 Paid-Paid Vacation bonus.
• EAP through Headspace.

About Us

BambooHR is building a people intelligence platform that transforms HR and sets people free to do great work. We are a proven market leader driving innovation through thoughtful, sustainable growth. We invest in potential, providing space to stretch capabilities and turn ideas into reality within a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits and flexibility.

Employment with BambooHR is contingent on passing both a background and credit check.

BambooHR is committed to the full inclusion of all qualified individuals and will provide reasonable accommodations for persons with disabilities.

BambooHR is an Equal Opportunity Employer – M/F/D/V.