Senior Manager, Product Management - Social Platform Integration

About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions, and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity, and deliver transformational growth. We have been building the world’s most valuable brands for 50 years and have global reach across 100+ markets, with deep local expertise. Our people are the key to our success. We’re committed to fostering a culture of creativity, belonging, and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

For more information, visit WPP.com.

Why we’re hiring
Our Data & Technology Solutions (DTS) team is seeking a Senior Manager, Product Management to lead the next phase of social platform integration and cross-platform planning capabilities within tactical and activation planning. This role takes ownership of planning across social media platforms — spanning Meta, Google/YouTube, TikTok, Pinterest, and emerging platforms — and is accountable for turning platform integrations into tangible planning outcomes for agencies and clients. You will define and deliver products that allow planners to plan holistically across social platforms and translate platform-level signals into actionable planning recommendations. You will work closely with engineering, data science, design, and global stakeholders, while acting as a primary product contact with external platform partners.

About Data & Technology Solutions (DTS)
WPP’s Data & Technology Solutions is WPP’s unified global data products and technology team. We work with our agencies and clients to build data-driven solutions and technology products to power marketing transformation.

What you’ll be doing:
Reporting to the VP, Product Management, your responsibilities will include:

Product Strategy & Vision

• Own the social media integrations and cross-social planning roadmap within tactical planning.
• Define a clear product vision that connects platform integrations → planning intelligence → user outcomes.
• Prioritise capabilities that move beyond data access to decision-grade planning outputs.

Planning Capabilities

• Lead integrations with social and video platforms (e.g., Meta, Google/YouTube, TikTok, Pinterest, Amazon).
• Partner with platform product and partnership teams to influence roadmaps, access to beta programs, and unlock new capabilities.
• Champion an AI-first approach to product design, ensuring AI is embedded at the core of planning, forecasting, and decision-making workflows.
• Partner closely with data science and engineering teams to turn models, embeddings, and signals into trusted, usable planner experiences.

Product Delivery & Leadership

• Innovate how products are built by leveraging AI across the product development lifecycle, including:
• Problem discovery and insight generation
• Rapid prototyping and experimentation
• Personalisation of user experiences and outputs
• Champion agile, outcome-driven delivery favouring adoption and impact.

Stakeholder & Commercial Alignment

• Partner with agency leadership, activation teams, and clients to ensure products solve real planning problems.
• Support go-to-market, enablement, and adoption strategies across regions.
• Contribute to commercial thinking, including packaging, positioning, and future monetisation.

What you’ll need:

• Product Development experience in AdTech, MarTech, or media platforms.
• Deep understanding of paid social and video ecosystems and how planners use them.
• Proven experience delivering API-driven platform integrations at scale.
• Product judgement — able to translate complexity into clear user value.
• Experience working with data science, forecasting, or modelling teams.
• Demonstrable track record of successfully launching AI-enabled products into production.
• Show measurable impact from AI implementations.

Compensation & Benefits
The gross salary for this position is between 11,542 zł—25,000 zł PLN. In addition to the salary range provided, we offer a comprehensive benefits package designed to support our employees’ well-being and professional growth. While specific details may vary by agency, typical benefits often include: private medical care, professional development opportunities, training programmes, and flexible working arrangements (where applicable). Some agencies may offer additional benefits.

Work Environment
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Equal Opportunity
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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