Landing Page Builder

Company: BAD (Implied)
Location: Remote
Working Hours: 9 AM - 6 PM EST

About This Position:
The Landing Page Builder is crucial for optimizing the performance of our Local Business Department. You will design, build, and refine high-converting landing pages to support client lead generation efforts. This role requires expertise in HTML/CSS/JavaScript, conversion rate optimization (CRO), clean design principles, and tracking implementation. You'll collaborate closely with Account Managers, Strategists, Media Buyers, and the Creative team to ensure pages align with campaign objectives. Through data-driven testing and iteration, you'll maximize conversion rates and ensure clients receive top-tier funnel execution.

Responsibilities:

• Design, build, and optimize high-converting landing pages using AI and HTML/CSS/JavaScript for local lead generation clients.
• Implement best-practice layouts, mobile-first structures, and clear conversion pathways.
• Set up and integrate tracking elements (pixel events, UTM parameters, CRM integrations).
• Conduct and report on A/B tests for layouts, headlines, CTAs, copy, and visuals to improve conversion rates.
• Maintain clean organization of page files, variants, naming conventions, and assets.
• Analyze landing page performance data weekly (CVA, CVR, scroll depth, form abandonment) and provide actionable insights.
• Collaborate with strategists and media buyers to align landing pages with audience targeting and ad messaging.
• Ensure fast load times, responsive design, and technical accuracy across all devices.
• Troubleshoot issues related to forms, scripts, redirects, and third-party integrations.
• Request or revise creative assets from the creative team.
• Adhere to design SOPs, branding guidelines, testing frameworks, and performance standards.
• Continuously research CRO trends and best practices.
• Note: This role is specifically for building individual landing pages, not complete websites.

Qualifications:

• 1–2 years of experience building high-converting landing pages, preferably on platforms like Unbounce, Webflow, or GoHighLevel, with basic HTML/CSS/JavaScript.
• Strong understanding of HTML/CSS/JavaScript with the ability to edit and enhance website code.
• Strong understanding of UX/UI design principles.
• Strong understanding of CRO principles and local lead-generation funnels.
• Ability to build 15-20 landing pages monthly while adhering to best practices.
• Experience with tracking tools (Meta Pixel, Google Tag Manager, GA4, CRM webhooks).
• Experience setting up, deploying, and analyzing A/B tests for statistical significance.
• Strong analytical skills to interpret landing page performance metrics.
• Highly organized with the ability to manage multiple pages and iterations.
• Strong communication skills for cross-team coordination.
• Detail-oriented with exceptional QA skills.
• Ability to execute quickly while maintaining consistency, accuracy, and brand alignment.
• Proficient written and spoken English required.

Benefits:

• Comprehensive health, dental, and vision insurance plans (US Residents Only).
• Unlimited PTO.
• Paid US Holidays.
• Opportunities for professional development and advancement.
• A collaborative and innovative work environment.

Additional Information:

• Remote
• W2 (US Residents Only)

Our Core Values: BE BAD, PLAY TO WIN, EXTREME OWNERSHIP, SOLUTIONS NOT PROBLEMS, BEST IDEA WINS, ALWAYS BE GROWING, NOBODY IS BIGGER THAN THE TEAM.