Director of Product, Engagement Strategy

Company: Life360

About Life360:
Life360's mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect what they care about most. We serve approximately 97.8 million monthly active users (MAU) across over 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination. We have over 500 remote-first employees.

Company Culture:
Life360 is a Remote-First company. We are AI Native, integrating AI into how we build and operate. AI tool usage during interviews varies by role; clear guidance will be provided.

About the Team:
You'll join the Locations Experiences team, which owns the core member experience, focusing on Safety, Connection, and Coordination. The Engagement focus area is dedicated to expanding the user base through high frequency and durable MAU. You will lead the strategy for deepening connection across members and their relationships.

About the Job:
We're hiring a Director of Product to own the engagement strategy across Life360’s member experience. This is a director-equivalent Individual Contributor (IC) role. You will set the strategic direction for how Life360 deepens and broadens member engagement across all relationship types and daily moments on the platform. The scope is broader than a single feature area; you'll define the engagement framework that connects safety, connection, and coordination surfaces into a coherent member experience. You will influence across Growth, Platform, and adjacent product teams.

What You'll Do:

• Own the engagement strategy and roadmap across connection, coordination, and safety surfaces.
• Drive engagement growth by identifying and shipping high-impact ways to deepen frequency, broaden multi-circle participation, and compound durable MAU.
• Define the engagement metric framework (L5+ frequency, multi-circle activity, relationship depth) and use it to prioritize, design experiments, and measure outcomes.
• Partner with Growth to convert acquisition into durable engagement.
• Influence across product teams (Growth, Platform, Safety) as a senior peer.
• Lead experimentation at multiple scales.
• Ship the entire member experience end-to-end.
• Operate as an AI-native PM, using AI to accelerate workflows and help define the AI-native product management playbook.

What We're Looking For:

• 10+ years of consumer product experience with a track record of driving engagement and growth outcomes at scale.
• Strategic ownership at the director level, with experience owning engagement strategy for a product with tens of millions of users.
• Versatility and depth across engagement strategy, member experience, growth partnership, and instrumentation.
• Growth-shaped instincts with experience in activation, virality, or onboarding.
• Experimentation expertise across scales.
• Strong cross-functional leadership skills.
• AI-native operator and builder.
• Excellent communication and storytelling abilities.
• Deep empathy for families and relationships.

What Success Looks Like:

• 3 months: Engagement strategy defined, roadmap coherent, first experiments in market, cross-functional partnerships established.
• 6 months: Multiple engagement bets shipped with measurable lift, metric framework adopted, influencing adjacent teams' roadmaps.
• 1 year: Engagement across the member base compounded, engagement framework is a strategic asset.

Our Benefits:

• Competitive pay and benefits.
• Medical, dental, vision, life, and disability insurance (100% paid for employees).
• 401(k) plan with company matching.
• Mental Wellness Program & Employee Assistance Program (EAP).
• Flexible PTO, 13 company-wide days off.
• Winter and Summer Weeklong Synchronized Company Shutdowns.
• Learning & Development programs.
• Remote work support (equipment, tools, reimbursement).
• Free Life360 Platinum Membership.
• Free Tile Products.

Life360 Values:

• Be a Good Person
• Be Direct With Respect
• Members Before Metrics
• High Intensity, High Impact

Commitment to Diversity:
We believe diverse perspectives create a stronger, more creative work environment. We strive to build an inclusive culture where everyone feels empowered. We encourage people of all backgrounds to apply, even if you don’t meet 100% of the qualifications.