Freelance Paid Media Specialist

The CareSide is seeking a freelance Paid Media Specialist to manage our advertising efforts across Facebook, Instagram, and Google, with potential exploration into other channels like TikTok.

As a valued freelancer, you'll play an integral role in our marketing campaigns. We understand the importance of work-life balance and offer the flexibility to manage your schedule while making a significant impact. You'll collaborate closely with our designers, content team, and analytics lead to launch creative, data-driven campaigns that deliver real results. This role requires a deep understanding of paid media beyond just spend and ROAS, focusing on buyer psychology, market dynamics, and strategic execution.

We're looking for someone hands-on, strategic, and ready to dive deep into the details with us.

Company Headquarters: Perth, Australia
Company URL: https://www.thecareside.com.au/

Qualifications

• 4+ years of experience managing paid search and paid social campaigns for B2C brands.
• Strong understanding of Meta's algorithm and creative best practices for Facebook and Instagram.
• Proven track record of optimizing Google PPC campaigns to reduce acquisition costs.
• Sharp analytical skills with the ability to discern meaningful trends in campaign data.
• Comfortable working independently and collaboratively in a remote environment.
• Bonus points: Experience advertising on Reddit, TikTok, or YouTube.

Responsibilities

• Deliver monthly reports with clear, actionable performance insights.
• Collaborate with the web lead to execute A/B tests across Google Ad campaigns.
• Conduct keyword research, analyze competitors, and study the customer journey to inform campaign strategy.
• Propose recommendations for new campaign strategies.
• Collaborate with designers and the content team to create high-performing ad creatives.
• Participate in sprint reviews (every 6 weeks), monthly check-ins, and occasional virtual social events.
• Make positive contributions to team culture and the work environment.

Compensation

$50-$80 USD per hour

Location

United States, Canada, or Europe

How to Apply

Apply via: https://weworkremotely.com/remote-jobs/the-careside-performance-marketing-specialist