Creative Director – TV Broadcast & Visual Content

Company: AccuWeather
Location: Not Specified

About AccuWeather

AccuWeather is the world's most accurate and most used source for weather forecasts and warnings, recognized for saving lives and billions of dollars through superior accuracy. Billions rely on AccuWeather's forecasts across digital platforms, print, radio, and television, including the AccuWeather Network and AccuWeather NOW®.

About the Role

AccuWeather is seeking a highly creative and experienced Creative Director to lead the visual content strategy for its TV Broadcast and Visual Content team. This role is responsible for the overall creative vision, design strategy, and execution of compelling visual content across AccuWeather’s broadcast products and media platforms. You will oversee the development of graphics, animations, templates, and visual storytelling for key broadcast technology solutions like ImmersiCast, StoryTeller NewsPro, and WeatherShow Creator, ensuring a consistent and innovative visual identity across all properties.

Key Responsibilities

• Broadcast Product Creative Leadership: Define and maintain the creative vision for broadcast products, lead the design of graphics packages, motion graphics, AR content, and virtual set elements. Oversee demonstration content creation and ensure visual consistency.
• Creative Team Management: Lead, mentor, and manage designers, motion graphic artists, and creative contractors. Establish creative standards, workflows, and best practices, prioritizing projects and conducting creative reviews.
• Product Marketing & Advertising: Direct creative development for broadcast solution marketing campaigns, creating visual assets for product launches, promotions, websites, and social media.
• Product Placement & Sponsorship Content: Lead creative execution of product placement advertising and develop branded content opportunities for the AccuWeather Network, ensuring sponsor integrations maintain quality.
• AccuWeather Network Creative Oversight: Support network programming with creative graphics and animation, develop new visual concepts for viewer engagement, and collaborate on special programming initiatives.
• Industry Innovation: Stay informed on industry trends in broadcast graphics, AR, virtual production, and AI-assisted design, evaluating and recommending new creative tools.

Qualifications

• Required:
• Bachelor’s degree in Graphic Design, Broadcast Design, Motion Graphics, Visual Communications, Marketing, or related field.
• 7+ years of professional creative experience in broadcast television, media, advertising, or digital content creation.
• 3+ years of leadership or creative management experience.
• Strong portfolio demonstrating expertise in broadcast graphics, animation, branding, and visual storytelling.
• Experience leading creative projects from concept to delivery.
• Strong understanding of television production workflows and broadcast graphics systems.
• Preferred:
• Experience with weather, news, sports, or live television environments.
• Knowledge of augmented reality, virtual sets, real-time graphics, and interactive presentation systems.
• Experience supporting product launches and B2B technology marketing.
• Familiarity with Brainstorm, Unreal Engine, Vizrt, Chyron, Ross, Adobe Creative Suite, Cinema 4D, Blender, or similar platforms.

Key Skills

• Creative Leadership
• Broadcast Design
• Motion Graphics & Animation
• Branding & Visual Identity
• Product Marketing
• Team Management
• Visual Storytelling
• Strategic Planning
• Project Management
• Communication & Presentation Skills
• Cross-Functional Collaboration
• Innovation & Trend Awareness

Commitment to Diversity & Inclusion

AccuWeather is an Equal Opportunity/Affirmative Action Employer committed to diversity and inclusion. They provide reasonable accommodations for individuals with disabilities.