Content Manager, Demand Generation

Company: ReversingLabs

Location: United States (Remote)
Salary: $119,000 – $129,000 USD (plus performance-based bonus or commission)

ReversingLabs provides the world’s largest threat intelligence repository to protect software development and power advanced security solutions. We are seeking a Content Manager, Demand Generation to develop and manage content strategy and execution for demand generation operations.

About the Role

Reporting to the Senior Director of Demand Generation & Growth Marketing, this role will also support the Digital Marketing Lead with SEO/AEO efforts. You will act as a liaison between product marketing and demand generation, creating compelling content across various channels aligned with company themes. This position is crucial for educating the market on software supply chain security and driving brand awareness.

What You Will Do

• Develop and execute a comprehensive content marketing strategy aligned with demand generation goals.
• Manage a content calendar for consistent, high-quality content delivery across webinars, emails, podcasts, blogs, reports, whitepapers, video, and social media.
• Serve as a liaison between product marketing and demand generation to ensure strategic alignment of content with campaign themes.
• Collaborate with the SEO/AEO team to optimize content for organic traffic and SERP rankings.
• Engage and coordinate with external content contributors and agencies.
• Create and curate content for social media platforms, engaging with the community and executing campaigns.
• Monitor demand gen content performance metrics and use data insights to refine strategy.
• Collaborate with cross-functional teams to ensure brand consistency and messaging alignment.
• Stay up-to-date with industry trends and content marketing best practices.
• Other duties as assigned.

Justification

This role is designed to improve the efficiency and effectiveness of ReversingLabs' demand generation team by closely coordinating content creation with demand generation needs and campaigns. It fills an existing vacancy and promotes closer alignment between content marketing, product marketing, and demand generation.

Why Now?

Demand generation is critical for populating the lead pipeline and meeting sales goals. This role is essential for continuing effective campaigns and ensuring ReversingLabs' continued success in a rapidly evolving market.

What We Are Looking For

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-6 years of experience in content marketing for B2B SaaS or technology companies.
• Proven track record of developing and executing successful content marketing strategies.
• Strong writing and editing skills.
• Experience working with AI content creation tools (e.g., Jasper, ChatGPT, Claude, Gemini).
• Experience with SEO optimization and SEO tools.
• Knowledge of social media platforms and content creation/management.
• Understanding of marketing analytics and data interpretation.
• Excellent project management and organizational skills.
• Ability to work collaboratively in a fast-paced, deadline-driven environment.
• Experience in the cybersecurity industry is a plus.
• Experience with marketing automation and CRM platforms is a plus.

Benefits & Perks

• Compensation & Financial Security:
• Base Salary: $119,000 – $129,000 + performance-based bonus/commission.
• Total Rewards package and equity.
• 401(k) with Traditional and Roth options.
• Flexible Spending Accounts (Health Care & Dependent Care).
• Health & Well-Being:
• Exceptional medical coverage (company covers ~90% of premiums).
• Health Reimbursement Arrangement (HRA).
• 100% Employer-paid dental, vision, disability, and life insurance.
• Voluntary benefits (life, hospital indemnity, critical illness, accident).
• Pet insurance.
• Complimentary Calm app membership.
• Work-Life Balance & Flexibility:
• Flexible PTO.
• Quarterly Wellness Weekends (3-day breaks).
• Remote work stipend.
• 8 paid hours annually for Volunteer Time Allowance.
• Growth, Learning & Culture:
• Full access to Udemy Business for continuous learning.
• Clear paths for advancement and career development.
• Collaborative, innovative, and remote-first environment.

ReversingLabs is recognized as a Best Workplace by Inc. (2025) and Built In (2025 & 2026).

For U.S.-based roles, candidates must be authorized to work in the United States without the need for current or future employer sponsorship.