Buyer, Paid Search

Crossmedia, a global media independent, is seeking a Buyer, Paid Search for a full-time temporary role through September 4th. As one of the largest minority-owned full-service media planning & buying agencies, Crossmedia is committed to innovation, transparency, and employee well-being, consistently recognized as a top-ranked media agency on Ad Age’s Best Places to Work.

This role focuses on paid search and sits within our biddable team (Paid Social, Paid Search, and Programmatic). You will collaborate with our Account (media planning) and Redbox (analytics) teams and have daily client contact. The position is based in our New York office, offering a hybrid work setting with flexibility.

Your Role

• Assist with the development and implementation of comprehensive SEM strategies to meet client objectives.
• Provide hands-on experience in the strategy, execution, and optimization of digital media campaigns with a focus on Search Engine Marketing (SEM).
• Manage and optimize campaigns across various platforms, including Google & Microsoft Ads, SA360 (Search Ads 360), and other third-party management platforms.
• Execute a variety of media tactics, such as Google PMAX & Demand Gen, Retargeting, Audience Targeting, and Shopping campaigns.
• Utilize strong analytical skills to interpret overall search performance metrics and trends.
• Conduct regular performance reviews and provide actionable insights and recommendations for campaign optimization.
• Implement A/B testing strategies to continuously improve ad performance and ROI.
• Communicate effectively with clients both verbally and in written form, demonstrating strong presentation skills.
• Stay updated with industry trends and best practices, sharing insights with the team to enhance overall team performance.

Requirements

• 1.5 - 2+ years of experience in paid search, with digital ad agency experience preferred.
• Hands-on keyboard experience in search management platforms, including:
• Supervising the everyday performance of SEM campaigns.
• Managing monthly and daily spend activity for assigned clients (Six Figure Monthly Budgets Preferred – Minimum).
• Planning, coordinating, and administering numerous presentations for managed accounts.
• Leading regular status update calls with clients to ensure optimal performance.
• Providing daily, weekly, monthly, and yearly reporting & analysis strategy.
• Communicating key performance trends to account leads and clients.
• Conducting keyword research to drive new areas of growth for clients.
• Creating effective ad copy to produce optimal click-through and conversion rates.
• Working closely with display and digital marketing teams on the development and execution of integrated marketing plans.
• Ability to establish relationships with vendors (Google & MSN representatives).
• Strong organizational skills and ability to balance tight deadlines and challenges.

Salary

• $62,000 - $80,000 annually, commensurate with experience.

Crossmedia Benefits

Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:

• Flexibility to work in a hybrid manner with in-office and work-from-home options (depending on role).
• Open/Flexible PTO with US & UK specific policies.
• Sponsored healthcare options and agency-wide physical & mental health support.
• 401k with company match (USA), and generous Pension (UK).
• Paid sabbatical at significant milestone anniversaries.
• Generous paid parental leave policy.
• Life milestone recognition & support.
• The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development).
• Cell phone/tech reimbursement.
• Student Loan payment plan (US).
• Tuition reimbursement.
• Learning & Development and training programs.
• And burgers – lots and lots of burgers.

Commitment to Diversity and Inclusion

As a minority-owned company, Crossmedia’s commitment to an inclusive environment is embedded in agency practices at every level. Almost one third of senior leadership identifies as a person of color, and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. Ability to stand, bend, and reach. Constantly operates a computer and other office productivity machinery. Ability to communicate information and ideas clearly. Ability to observe details at close range.

In compliance with the Americans with Disabilities Act and state/local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (US based candidates).