Head of Content

Company: Ferryscanner
Location: Hybrid

About Ferryscanner

Ferryscanner is an online search and booking engine simplifying the ferry booking process for travelers worldwide. Since 2018, we've offered ferry tickets to over 900 destinations in 25 languages. Our culture is built on Ownership, Trust & Respect, Constant Improvement, Customer Obsession, and Being Bold. Our team comprises travel enthusiasts who thrive in fast-paced environments and seek innovative solutions.

About the Role

At Ferryscanner, content is a core product experience. As Head of Content, you will define and lead our content strategy across product surfaces, landing pages, organic growth channels, and customer touchpoints. You will own the content layer that shapes user discovery, understanding, and engagement with Ferryscanner, optimizing for both traditional search (SEO) and emerging AI-driven discovery surfaces (LLMs, generative search, answer engines). Your work will directly impact organic acquisition, user experience, and brand authority in the ferry travel space.

You will report to the Marketing Director and partner closely with Product Teams in Design and Frontend, while leading and mentoring a team of Content Specialists, SEO Experts, and UX writers.

Responsibilities

• Define and execute Ferryscanner’s overall content strategy across the product, ensuring consistency, quality, and measurable impact on organic growth, user experience, and conversion.
• Lead, mentor, and grow the content team (UX Writers, SEO Specialist, Content Specialists), and oversee external contributors and freelancers.
• Set the editorial vision, voice, and content standards across all surfaces—from product pages and landing pages to blog, help center, and AI-discoverable assets.
• Build and maintain a content roadmap aligned with business priorities, SEO opportunities, and product launches, balancing long-term brand building with short-term performance goals.
• Lead content optimization for both traditional search (SEO) and AI-driven discovery (LLMs, generative search, answer engines), positioning Ferryscanner as a trusted source in ferry travel.
• Own the performance of content as a growth channel—defining KPIs, tracking impact across the funnel, and iterating based on data and user insights.
• Own and drive Ferryscanner’s content SEO strategy to improve organic visibility, traffic, and performance.
• Partner closely with Product, SEO, Growth, Design, and Brand teams to embed content thinking into product development, UX flows, and key customer journeys.
• Champion AI-assisted content workflows to scale production while maintaining quality and brand consistency.
• Ensure all content is localized and culturally relevant across Ferryscanner’s key markets, working with regional teams and translators as needed.

Requirements

Qualifications, Skills & Knowledge

• Proven experience leading content strategy and teams in a senior content leadership role, ideally within a product-led, consumer-facing, or marketplace/travel business.
• Strong understanding of product content, UX writing principles, with a track record of shaping content that improves clarity, conversion, and customer experience across digital products.
• Excellent writing, editing, and storytelling skills in both Greek and English, with the ability to adapt tone and voice across product, marketing, and editorial contexts.
• Solid understanding of SEO and content-led organic growth, including on-page optimization, keyword strategy, content architecture, and internal linking at scale.
• Familiarity with AI-driven discovery and Generative Engine Optimization (GEO)—understanding how LLMs, AI assistants, and answer engines surface content, and how to optimize for them.
• Hands-on experience building and optimizing landing pages that drive measurable organic traffic and conversion.
• Demonstrated experience managing cross-functional projects and collaborating with Product, Design, Engineering, SEO, and Marketing teams.
• Experience leading, mentoring, and developing high-performing content teams, including writers, editors, and content strategists.
• Comfortable leveraging AI tools and modern content workflows to scale production without compromising quality, originality, or brand voice.
• Strong analytical mindset—fluent in CMS platforms, analytics tools (e.g., GA4, Looker), and SEO tools (e.g., Ahrefs, Semrush, Search Console), with the ability to translate data into content decisions.
• Ability to balance strategic thinking with hands-on execution.
• Strong organizational skills with the ability to manage multiple priorities, stakeholders, and timelines effectively.
• Bonus: Experience in travel, transportation, marketplaces, or other high-intent search categories.

Key Competencies

• Ownership mentality: Takes end-to-end accountability for outcomes, not just outputs, and drives initiatives forward without waiting for direction.
• Strategic thinking with executional bias: Comfortable zooming out to set direction and zooming in to ship the work.
• Cross-functional collaboration: Builds trusted relationships across Product, Design, Engineering, SEO, and Marketing, and communicates clearly with both technical and non-technical stakeholders.
• Strong leadership and people development: Inspires, mentors, and grows teams; sets a high bar while creating space for others to do their best work.
• Data-driven mindset: Uses data to inform decisions, measure impact, and continuously improve, while balancing quantitative insight with editorial judgment.
• Excellent project management and prioritization: Manages complexity, multiple workstreams, and competing priorities without losing momentum or quality.
• Creative thinker with sharp attention to detail: Balances big-picture ideas with the editorial precision that distinguishes great content from average content.
• Adaptability and growth mindset: Thrives in a fast-moving environment, embraces change (including the shift toward AI-driven content workflows), and is committed to continuous learning.
• Bias for clarity: Believes that great content, like great products, is built on simplicity, precision, and respect for the user’s time.

We Offer

• Opportunity to shape and scale Ferryscanner’s content function at a pivotal stage of growth.
• High-impact role with direct influence on product experience, organic growth, and brand visibility.
• Collaborative, cross-functional environment spanning Product, Design, Engineering, SEO, and Marketing.
• International team, continuous learning, and exposure to cutting-edge technologies.
• Hybrid working model and additional annual leave days.