Growth Lead

Company: Forager.ai
Headquarters: Los Angeles
URL: http://forager.ai
Salary: Competitive salary and benefits package

About Forager.ai:
Forager.ai is a startup building a new web application. We are seeking a dynamic and results-oriented Growth Lead to drive user acquisition and maximize the conversion of free users to paid subscriptions.

About the Role:
As the Growth Lead, you will be the architect of our conversion funnel, leveraging data-driven strategies to optimize user engagement and accelerate revenue growth. You will focus on converting free users to paid subscriptions, analyzing user behavior, and implementing targeted campaigns and communication strategies.

Responsibilities:

• Develop and execute comprehensive strategies focused on converting free users to paid subscriptions.
• Analyze user behavior and identify opportunities to improve conversion rates using analytics tools and A/B testing.
• Design and implement targeted email marketing campaigns, in-app messaging, and other communication strategies to nurture free users and drive conversions.
• Collaborate with product and engineering teams to optimize the onboarding process and user experience.
• Create and manage compelling marketing content (landing pages, blog posts, social media) to support conversion efforts.
• Develop and manage paid advertising campaigns (e.g., Google Ads, social media ads) optimized for conversion and ROI.
• Monitor and report on key performance indicators (KPIs) related to user acquisition, conversion rates, and revenue growth.
• Stay up-to-date on the latest growth marketing trends, particularly in the SaaS subscription space.
• Implement and optimize referral programs and other user-leveraging strategies.
• Develop and implement customer segmentation strategies to tailor marketing messaging and offers.

Requirements:

• Proven track record of driving user acquisition and significantly improving free-to-paid subscription conversion rates.
• Strong analytical skills and experience using data to inform marketing decisions.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, Mixpanel, HubSpot).
• Excellent written and verbal communication skills.
• Experience in the SaaS or B2B space is a plus.
• Experience with A/B testing and funnel optimization.
• Deep understanding of customer lifecycle marketing.

Benefits:

• Work in a fast-paced, collaborative, and supportive environment.
• Opportunity to grow and advance your career.
• Opportunity to be on the ground floor of a fast-growing startup.
• Competitive salary and benefits package.

To apply: Visit https://weworkremotely.com/remote-jobs/forager-growth-lead