Head of Brand & Marketing

About Yummy

yummy was founded in Munich in 2021 with a clear mission: Real Food. Now. We create healthy instant meals that taste great.

We are experiencing triple-digit growth and doubled our revenue last year. Today, our products are available in over 2,000 supermarkets in Germany, with a goal to expand to over 6,000 by the end of the year. Our paid social campaigns reach over half of the German population. With twelve products, an aggressive launch strategy, a growing community, and a brand just beginning its journey, we're poised for significant impact.

We are on a mission to definitively answer the question, "What should I eat?" Real Food. Now. We resolve the conflict between fast, healthy, and delicious for everyone, not just those with the time and inclination to cook. All our products are prepared in minutes, feature clean labels, and carry a Nutri-Score A.

We are a diverse and inclusive team. Equal opportunity is a lived culture here. Regardless of ethnicity, cultural background, gender, nationality, religion, disability, or sexual orientation, you can bring your whole self to work.

The Opportunity

We are looking for someone to make yummy the next big Lovebrand in Germany and beyond. This could be you!

Your Responsibilities

• Brand Vision: You will oversee the complete brand picture, unifying Brand, Organic Marketing, Social Media, and Community efforts.
• Brand Strategy: Develop the overarching brand strategy to establish yummy as the #1 Ready-Meal-Lovebrand, leveraging "Instant" as a technology and "Real Food. Now." as the core message.
• Community Building: Cultivate a passionate community that champions yummy and our mission.
• Content Creation: Produce engaging, organic, sustainable, and viral content.
• Integrated Marketing: Treat Brand and Paid marketing as a unified system, not separate departments.
• Founder Visibility: Drive founder visibility as a key component of the brand strategy.
• Trendspotting: Identify emerging trends before they become mainstream.
• Team Development: Build and lead your own team in the long term.

Your Qualifications

• Several years of experience in Brand Marketing or Social Media within a dynamic environment.
• Proven success in building and growing brands and communities, not just managing them.
• Strong command of content and social media strategies; PR experience is a plus.
• Experience leading people or the demonstrated ability to build and develop a team.
• Strategic thinking combined with a hands-on, proactive approach.
• Passion for healthy eating, food innovation, and startup culture.

What We Offer

• Real Brand Ownership: Take full responsibility from day one. No corporate bureaucracy – you start immediately.
• Founder Collaboration: Close collaboration with the founding team.
• Flexible Work Environment: Our Munich office serves as a home base, and we'll find the right balance for you.
• Remote Work Support: Equipment for mobile working is provided.
• Relocation Assistance: Support for those relocating to Munich.
• Competitive Compensation: Attractive salary package.
• Product Perks: Free yummy products and discounts for friends and family.
• Meaningful Purpose: Contribute to a mission that matters – making healthy food accessible to all.

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