Social Media & Content Specialist for UPYU (formerly FreeMOM)

Are you passionate about social media beyond just posting? Do you understand the nuances of platforms like LinkedIn for B2B and Instagram for community building? UPYU, a leading platform for family-friendly and flexible work, is seeking a talented Social Media & Content Specialist to significantly enhance our brand presence and growth. If you excel at storytelling, community engagement, and driving demand through strategic content, this is your chance to build a modern HR/workforce brand from the ground up.

About UPYU

UPYU is the premier recruiting platform dedicated to connecting companies with skilled professionals who desire or require flexible working arrangements, whether freelance or permanent. With a vibrant community of over 7,000 talents and more than 700 companies, UPYU is at the forefront of promoting work-life balance and innovative recruiting solutions in the DACH region.

Your Responsibilities:

As our Social Media & Content Specialist, you will be instrumental in growing our brand through impactful online strategies:

• Content Strategy: Develop compelling content tailored for HR, People, and Business target audiences.
• LinkedIn Growth: Create engaging LinkedIn posts with strong hooks, clear perspectives, and high relevance, focusing on formats with reach and conversion potential.
• Community Management: Actively manage our LinkedIn and Instagram communities, fostering interaction and providing social selling support.
• Analytics & Optimization: Analyze content performance to understand what drives reach, leads, and conversations.
• Instagram Engagement: Oversee our Instagram community, managing DMs, comments, story formats, and overall engagement.
• Community Building: Support the growth of a strong community centered around flexible work and career development.
• Content Creation Support: Assist with UGC, interview, and community-focused formats.
• Content Repurposing: Transform content across various channels (e.g., Podcast to LinkedIn, Reels, Newsletter).
• Automation & Workflow: Support automation and AI-driven content workflows (e.g., ManyChat, n8n).
• Experimentation: Test new content and growth ideas.
• Reporting: Assist with reporting and analytics.

Your Qualifications:

• Proven experience with LinkedIn in a B2B context.
• Deep understanding of how content generates both reach and relevance.
• A keen eye for viral hooks and modern B2B storytelling.
• Experience in community management, particularly on Instagram.
• Self-starter mentality with a drive to experiment and innovate.
• Genuine interest in HR, the Future of Work, Freelancing, or platform business models.
• Experience with founder or personal brand content is a plus.
• Familiarity with analytics and reporting tools.
• Experience with automation tools like ManyChat or n8n is advantageous.
• Understanding of HR, recruiting, or platform/marketplace models.
• Proficiency with design tools such as Canva and video editing tools like CapCut.

Join UPYU and help shape the future of work!