Media Relations & Public Relations Specialist

Media Relations

• Develop and maintain strong relationships with journalists, editors, producers, and industry influencers.
• Proactively pitch compelling stories, company announcements, thought leadership content, and executive interviews.
• Secure earned media placements across key publications in business, technology, aviation, luxury lifestyle, and travel sectors.
• Manage incoming media inquiries and coordinate interviews with company leadership.

Public Relations Strategy

• Develop and execute integrated PR campaigns aligned with overarching company objectives and growth initiatives.
• Create compelling narratives that effectively support brand awareness, customer acquisition, and establish industry leadership.
• Monitor industry trends to identify and capitalize on timely media opportunities.

Content Development

• Draft press releases, media pitches, executive talking points, award submissions, and corporate communications.
• Collaborate with marketing and leadership teams to develop thought leadership articles, bylined content, and opinion pieces.
• Support the development of crisis communication materials as needed.

Executive & Corporate Communications

• Build and promote the personal brand of company executives through speaking opportunities, media appearances, and industry events.
• Coordinate executive participation in conferences, webinars, podcasts, and industry panels.
• Support internal communications and corporate announcements.

Brand Reputation Management

• Monitor media coverage, social sentiment, and relevant industry conversations.
• Track competitor activities and emerging trends within the private aviation and luxury travel industries.
• Assist in developing response strategies for potential reputational risks and sensitive communications.

Reporting & Analytics

• Measure PR performance through key metrics such as media coverage volume, share of voice, audience reach, and sentiment analysis.
• Prepare regular reports detailing campaign results and identifying opportunities for improvement.
• Maintain media databases and reporting dashboards.

Qualifications

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• More than 5 years of experience in public relations, corporate communications, or media relations.
• Proven track record of securing earned media coverage.
• Exceptional written and verbal communication skills.
• Strong relationship-building and networking abilities.
• Experience working with media monitoring and PR tools.

Advantageous Experience/Skills

• Experience working with media in the business, technology, aviation, luxury lifestyle, and travel industries.