Ad Creative Producer (iGaming / Social Casino)

About Us

Ruby Labs is a leading tech company creating and operating innovative consumer products across health, education, and entertainment. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

About the Role

We are looking for a high-performance Ad Creative Producer with experience in iGaming, online casinos, sweepstakes, or betting industries. This is a performance marketing role where your creatives directly impact CPA, ROAS, and revenue. You will generate scroll-stopping ad concepts, lead rapid testing cycles, collaborate daily with User Acquisition Managers, optimize creatives based on real-time data, and operate within a compliance-sensitive environment. You will report to the Ad Creative Lead and work closely with the User Acquisition team.

Key Responsibilities

• Lead ideation and development of high-converting ad creatives, including casino-native angles (jackpots, wins, bonuses, urgency, competition, FOMO), gameplay ads, UGC-style videos, statics, and AI-generated creatives.
• Ensure all creatives comply with sweepstakes regulations and ad platform policies.
• Rapidly iterate concepts based on performance data and maintain high production velocity for Meta and Google Display campaigns.
• Structure systematic A/B testing frameworks, identify winning patterns, and scale top-performing creatives.
• Analyze creative-level metrics (CTR, Hook Rate, CVR, CPA, ROAS), generate hypotheses based on trends, provide structured performance insights, and continuously refine messaging and creative hooks.
• Monitor iGaming and sweepstakes advertising trends, analyze competitor creatives and funnels, identify emerging angles in online casino advertising, and stay informed about compliance and policy updates.
• Collaborate closely with User Acquisition Managers, designers, and content creators to execute concepts, participate in brainstorming sessions, and contribute to improving internal creative systems.

Qualifications

• 3+ years of experience in ad creative production with a proven track record of producing high-performing performance ads.
• Experience in iGaming, online casino, sweepstakes, or betting industries, including working in compliance-sensitive or regulated advertising verticals.
• Strong understanding of Meta and Google Ads ecosystems and deep knowledge of performance metrics such as CPA, ROAS, and LTV.
• Experience running structured creative testing frameworks and proficiency in AI tools for creative production (image, video, scripting, editing).
• Ability to analyze data and extract actionable insights to optimize creative performance.

Location

• Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply as long as they are located within approximately ± 4 hours of CET to ensure optimal collaboration.

Benefits

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement

Interview Process

• Recruiter Screening (40 minutes)
• iGaming Creative Task Assignment
• Interview with Marketing Director (60min)
• Interview with Product Manager (30min)
• Final Interview with CEO & Co-Founder (30min)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We're not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day. This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen. Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.