✨ AI Insights & Summary
Willow, a telehealth company revolutionizing personalized cosmetic weight loss care, is seeking a Senior Web Designer to craft high-impact, performance-driven digital experiences. This remote role, based out of Brazil, offers a fantastic opportunity for a designer with a strong portfolio in DTC, e-commerce, or high-growth startups to significantly shape the brand's online presence. You'll lead the design of responsive, conversion-focused web experiences, from marketing landing pages to core website evolution, collaborating closely with cross-functional teams to ensure design decisions align with business goals and elevate user experience. This is a chance to apply your expertise in Figma, Adobe Creative Suite, and UX/UI principles in a fast-paced, growth-oriented environment.
About Willow
Willow is a telehealth company dedicated to providing personalized, responsible cosmetic weight loss care. We combine medical expertise with a supportive, patient-centered approach to help individuals feel more confident and comfortable. Our mission is to make high-quality care accessible, thoughtful, and integrated into patients' lives.
About the Role
We are looking for a Senior Web Designer to join our team and create high-impact, performance-driven digital experiences. You will lead the design of fully responsive, conversion-focused web experiences from concept through launch, with a strong emphasis on marketing landing pages, paid ad creatives, and brand-led executions. A key part of this role will be contributing to the redesign and evolution of the Willow website, shaping the brand's presentation across core web experiences. You will collaborate closely with cross-functional teams to ensure all design decisions support business goals, enhance user experience, and maintain consistent brand expression across all digital touchpoints.
Responsibilities
- Marketing & Visual Design: Design high-converting landing pages tied to campaign goals, maintain brand consistency across digital channels, and produce creative assets (banners, promo visuals, launch materials) that translate marketing strategy into compelling visual narratives.
- UX, Research & Strategy: Conduct user research, analyze competitor and performance data, and partner with marketing/product teams to hypothesize and design A/B tests aligned with growth objectives.
- UI Design & Prototyping: Create wireframes and interactive prototypes in Figma, design polished interfaces adhering to brand guidelines, and iterate based on data and feedback.
- Usability, Accessibility & Inclusivity: Plan and conduct usability tests, ensure designs meet accessibility standards (WCAG), and stay current on inclusive design practices.
- Design Systems & Documentation: Build and maintain scalable design systems, produce style guides and UI specifications, and deliver clean design handoffs to engineering.
- Collaboration & Ownership: Work closely with developers, product managers, marketers, and stakeholders, lead design discussions, and own design decisions end-to-end. Continuously stay updated on design and web trends to maintain high output quality.
Requirements
- 5+ years of professional web/digital design experience, ideally in DTC, e-commerce, or high-growth startup environments.
- Demonstrated experience designing for marketing and growth (landing pages, paid ad creative, campaign launches) with measurable conversion outcomes.
- Hands-on experience designing e-commerce flows (product pages, checkout, purchase funnels, post-purchase experiences).
- Experience running or designing for A/B tests and experimentation programs.
- A strong portfolio showcasing shipped marketing websites, landing pages, and digital campaigns.
- Expert-level proficiency in Figma (components, auto-layout, variables, prototyping, design system management).
- Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, and ideally After Effects for motion).
- Strong graphic design fundamentals: typography, color theory, layout, visual hierarchy, and composition.
- Deep understanding of responsive/adaptive design and mobile-first principles.
- Working knowledge of HTML/CSS fundamentals.
- Familiarity with WCAG accessibility standards and inclusive design practices.
- Experience building and maintaining scalable design systems.
- Strong written and verbal communication skills, with the ability to articulate design rationale to non-designers.
- Comfortable receiving and incorporating feedback from multiple stakeholders.
- Self-directed and proactive, able to drive ambiguous briefs to completion.
- Commercially minded, understanding that design serves business outcomes.
- Detail-oriented with high standards for craft and polish.
- Comfortable working in a fast-paced environment with shifting priorities.
- Collaborative, low-ego, and able to disagree constructively.
Nice to Have
- Experience in health, wellness, telehealth, or regulated industries.
- Hands-on Webflow experience.
- Motion design skills (Lottie, After Effects, or Figma prototyping).
- Experience designing for paid social ad formats (Meta, TikTok, YouTube) at scale.
- Familiarity with analytics tools (GA4, Amplitude, Hotjar, Fullstory) and funnel data interpretation.
- Understanding of SEO principles related to page design.
- Experience partnering with copywriters on messaging-driven landing pages.
- Previous agency background combined with in-house experience.
What’s in it for you?
As a full-time member of our team, you'll enjoy:
- Flexible hours
- Work wherever you choose
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
To Apply
Apply here