Expansion Manager

About H&M Group

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. At H&M, we want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

About the Role

As an Expansion Manager, your primary focus will be to drive sustainable growth by leading expansion strategy, portfolio management, and investment planning for the sales market, ensuring profitable development and alignment with the company’s long-term vision. This hybrid role reports into our General Manager, Canada and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities:*

• Lead the Expansion function in your Sales Market.


• Create conditions to enable performance of teams and individuals in your Sales Market.


• Drive talent management by identifying and developing talents to build a future-ready and diverse organization.


• Strengthen teamwork and foster cross-functional collaboration.


• Create and drive the Sales Market expansion and portfolio management plan to deliver on Brand Plans, based on global strategic direction and in alignment with the Sales Market GM and other departments.


• Drive sales productivity, profitability, and cost control, set investment frames, sustainability targets, and other goals to deliver on the Brand Plans.


• Review and give input on recommended CAPEX budget allocation against local project portfolio and suggest adaptation when needed.


• Secure a strong vision for the retail space, based on global strategic direction, and put the customer in focus in the expansion strategy.


• Secure commercial input to the portfolio strategy, based on both sales performance and consumer demand, through catchment area analysis.


• Secure project management and strategic alignment of Key Cities in your Sales Market.


• Secure implementation agenda of the global Omni Store Operating Model.


• Secure roll-out of technical capabilities for full benefit realization from our products and value streams.


• Co-lead Expansion audits and ensure the Sales Market team plans and executes projects in line with company expectations.


• Ensure the expansion teams work with external partners with the highest level of professionalism, and that all negotiations and contract executions are in line with company, legal, and ethical standards.


• Review and approve all store network projects within market approval, ensuring that we continuously improve the standard of our business cases and legal language.


• Enable communication flow between the Sales Market and global functions, staying up to date with latest company direction and advocating for your market towards global, as well as enabling synergies across teams.


• Act as a strategic partner to the Sales Market General Manager.


• Promote and drive cross-functional collaboration within and outside the Sales Market.


• Secure high professionalism of teams in your Sales Market.

Who You Are:

• Strong leadership and coaching abilities with proven stakeholder management skills.


• Strategic mindset with the ability to balance long-term vision and short-term actions.


• Excellent planning, prioritization, and organizational skills.


• Analytical and results-driven, with strong financial acumen.


• Advanced English communication skills, both written and spoken.


• Proficient in MS Office.


• Minimum 5 years of experience in Expansion or a senior leadership role within a similar function.


• Solid understanding of expansion strategy, leasing, and construction and facilities management.


• Proven experience leading and developing teams in complex, international environments.


• Demonstrated success working in a matrix organization with multiple stakeholders and seniority levels.


• You are communicative, socially confident, and supportive in your leadership. You combine analytical and creative thinking with decisiveness, resilience, and a strong drive for action and collaboration.

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability.


• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years.


• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues.


• We are an inclusive company where you’re encouraged to be yourself at work.


• You will have access to a large global talent community, where career growth and aspirations have no limits.


• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS.

Compensation: Salary $139,630

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties and responsibilities assigned for this job at the company’s discretion.

H&M, in good faith, has assessed this posted compensation as the accurate salary for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted salary depending on candidate qualifications. This salary may be modified in the future.

Job Status: Salaried, Exempt