Social Media Manager (m/w/d)

About the Role

As one of Europe's most recognized streetwear brands, 6PM stands out not only through its designs and unique vibe but primarily through its community. Whether it's pop-up tours, its own record label, or collaborations – 6PM doesn't just do fashion; it creates culture. Now, they are looking for you!

As a Social Media Manager, you will take on a central role in the marketing team, acting as the interface between the brand, the brand & content team, and the community. You will significantly shape how 6PM appears on social channels, ensuring consistency across platforms and maintaining a clear, distinct brand voice. If you have a knack for trends, storytelling, and strong content, understand social media dynamics, and want to noticeably advance the reach and community of a growing streetwear brand, then this is the right place for you.

Responsibilities

• Day-to-day management and continuous upkeep of social media channels (including Instagram, TikTok, WhatsApp).
• Development, maintenance, and management of the editorial and posting schedule across all channels.
• Maintenance and updating of highlights, pinned posts, bio links, and link lists.
• Close coordination with the Brand and Design team for the creation and publication of assets, and briefing for required content.
• Monitoring and analysis of relevant KPIs (reach, engagement, follower growth) with regular reporting.
• Observing trends, formats, and platform updates and translating them into suitable content ideas.
• Ensuring a meaningful and consistent brand presence across all channels.
• Community Management: Timely and brand-appropriate responses to comments and messages, as well as proactive interaction to activate the community.
• Support for social media aspects of campaigns, product launches, and seasonal drops.

Qualifications

• Completed vocational training or a degree in Marketing, Communications, Media, or a comparable qualification.
• Initial relevant professional experience in social media, ideally within a brand, agency, or the e-commerce/fashion sector.
• Very good understanding and experience with relevant platforms (Instagram, TikTok, WhatsApp), including their formats, mechanics, and best practices.
• Experience with analysis and reporting tools, and a good sense for relevant KPIs.
• Basic knowledge of content preparation (cropping, simple image and video editing).
• Excellent command of language and confident, brand-appropriate text skills in German and English.
• Strong sense of trends and a genuine interest in fashion and social media.

Benefits

• Modern office with a rooftop terrace in the heart of Frankfurt, drinks on us & Fridays working from home.
• Contribution towards a gym membership and various mobility subsidies.
• Individual training opportunities for professional and personal development.
• Regular incentive team events.
• Trust-based working hours in a young, motivated team.
• Attractive salary package with a variable compensation component.

We look forward to your application!