Director, Creative Strategy (Organic Social)

About Darkroom

Darkroom is a leading next-generation growth marketing firm founded in 2017, dedicated to engineering the brands of tomorrow. We've redefined the modern agency model by prioritizing speed, intelligence, and measurable impact over legacy approaches. At our core, we are a human services company powered by Shadow, our universal AI commerce layer, which fuses executive-level strategy with proprietary agentic technology. This synergy allows us to deliver exceptional results by enhancing creative output, operational efficiency, and revenue generation across the entire customer journey. Our success is evident in the billions in attributable revenue we've driven across diverse e-commerce, media, DTC, and social commerce platforms. Recognized by Inc. 5000 as one of the fastest-growing private companies in America and by Varos as one of the most effective performance media agencies, Darkroom is a defining player in media innovation.

About the Role

We are seeking a visionary creative leader with extensive experience in building platform-native content strategies for organic social, primarily on Instagram and TikTok, with proficiency across other channels. You will possess the ability to provide detailed tactical feedback on content elements like statics, hooks, pacing, captions, and edit structure, while understanding the strategic balance between brand world-building, content systems, and organic distribution. Ideally, you are a Social or Creative Strategist by trade, with a background in Content Creation, Video Editing, or Community-Led Growth. Your focus will be on capturing earned attention and building owned channels that drive audience growth, affinity, and revenue. You will work within our Organic Social and/or Performance Creative services, leveraging our AI-powered capabilities for brands seeking exceptional creative engagement. This role is for individuals eager to be at the forefront of social-first creative and AI in marketing, joining a team committed to fostering the best creative content culture in the industry. You will collaborate closely with our Creative Team for content output, our Social Commerce team for creator and UGC content briefs, and our Paid Media team to identify organic successes suitable for paid amplification. Your work will serve as the primary touchpoint for the brands we represent.

This role is ideal for someone who thrives at the intersection of creativity, AI, and platform fluency, adept at combining bold visual storytelling with data-informed content decisions. Reporting to the Director of Creative, you will lead Designers and Editors in executing organic assets across various formats, including statics, GIFs, short-form video, carousels, motion graphics, Stories, and creator content. Your contributions will directly impact client growth through high-volume native content delivery, elevated creative direction, and data-backed content frameworks.

This is a fully remote role operating in the EST Time Zone, with all business conducted 100% in English.

What You’ll Do

Responsibilities:

• Organic Content Strategy: Lead high-tempo content strategy and direction for full-funnel organic programs, typically focusing on Instagram and TikTok. Own content pillars, editorial calendars, creative direction, and the end-to-end briefing process.
• Short Form Video Expert: Provide expert advice, concepts, directions, and briefs to drive audience growth and product sales through native short-form video.
• Community and Brand Voice: Own each brand’s social voice and presence. Direct community management, trend response, and the rapid-turnaround content crucial for maintaining brand relevance in the feed.
• Data Analysis: Translate client brand strategies and platform data into clear, compelling content concepts, leveraging metrics such as hook retention, watch time, completion rate, engagement rate, saves, shares, follower growth, and comment sentiment. Adapt content proactively to improve these metrics.
• Cross-Team Collaboration: Brief Designers and Editors on asset creation, including short-form video, carousels, Stories, motion graphics, and storyboards. Be prepared to utilize tools like Figma for layout adjustments or CapCut for editing as needed; this is not a strategy-only position.
• Executive Presentation: Present content strategies and creative work to stakeholders and clients with clarity, confidence, and strategic rationale.
• Performance Iteration: Monitor platform data and social listening in collaboration with the team to inform content iterations and enhance results. Identify high-performing organic content suitable for paid promotion.
• Team Building: Establish processes, systems, and content frameworks to elevate quality and speed. Continuously refine our Organic Social service to ensure scalability without compromising rigor as volume increases.

Apply If This Sounds Like You

• 2+ years in a Director-level or equivalent leadership role, with proven experience in content strategy, team management, and driving organic growth results.
• 4+ years of dedicated organic social work, with a strong focus on short-form video and native content for Instagram and TikTok. Prior experience growing an organic account or leading content strategy on these platforms is essential.
• A digital portfolio showcasing organic content work, including short-form video, creator content, and carousels. Examples demonstrating impact on metrics like watch time, engagement rate, saves, or follower growth are required. Evidence of strong creative range across highly designed and low-fidelity, native content is expected.
• Proficiency in storyboarding, shooting, editing, and shipping content. Ability to use tools like CapCut for pacing adjustments and Figma, Photoshop, or Illustrator for asset polishing is necessary. Strategy-only candidates will not be a fit.
• Fluent in discussing hooks, formats, and platform metrics, including hook retention, watch time, completion rate, engagement rate, saves, shares, and follower growth, and using them to inform content creation.
• A deep understanding of how each platform's distribution works and what drives earned reach, beyond aesthetic appeal.
• Experience utilizing tools like Claude, Midjourney, Perplexity, Runway, or similar for increased speed and volume. You must have shipped content incorporating AI-assisted elements.
• Excellent communication skills, both written and in client presentations. Ability to provide crisp, actionable feedback to designers and editors, and adept at navigating client pushback.
• Ability to translate vague goals into testable content concepts, track results, and drive iterative improvements independently.
• Comfortable with Figma, including Auto Layout, components, and systems. Strong proficiency in Adobe Creative Suite and short-form editing tools.

Hard Disqualifiers

• No organic social growth experience on Instagram or TikTok.
• Absence of a portfolio link or lack of organic performance context.
• Strategy-only background with no hands-on content creation capabilities.
• Inability to excel in client presentations and channel storytelling.

What It’s Like to Work at Darkroom

Darkroom is unlike a typical agency. We seek A-players driven to build something exceptional. Our environment is fast-paced, intellectually stimulating, and demands insight and rigor from every team member. We maintain a high bar for performance, creativity, and ownership, while providing unwavering support to one another. We foster a culture of autonomy with accountability, prioritize truth over comfort, and focus on outcomes over optics. We believe in world-class talent collaborating to build something remarkable, free from egos and red tape.

Benefits

• Unlimited PTO + US holidays: We encourage taking time off to recharge and stay sharp.
• Remote-First Culture: Many roles are fully remote. Employees near our New York or Lisbon HQs may be expected to work a hybrid schedule. Hub locations include Brazil and Spain.
• Health & Wellness: Company-sponsored medical, dental, and vision coverage.
• Finances, growth, and retirement: A robust 401(k) program with company match and profit-sharing opportunities.
• Parental Leave: Flexible parental leave to support new parents.
• Growth: Our interdisciplinary model offers broad exposure beyond core roles, enabling skill development, influence expansion, and industry leadership.

Compensation

The base salary range for this role is $120,000-$140,000 per year. This range applies to candidates based in New York, including New York City, in compliance with local pay transparency laws. Actual compensation will be determined by experience, skills, and qualifications. This role is also eligible for performance-based compensation.