Senior Director of Digital Membership Strategy

About MoveOn

MoveOn is a people-powered force for progress, wielding independent political power by bringing millions together to create a country where everyone is welcome, cared for, and set up to thrive. As the largest multi-issue digital-first political campaigning organization in the country, we drive rapid-response and sustainable campaigns on critical issues, empowering our members to take action for change.

About the Role

The Senior Director of Digital Membership Strategy plays a pivotal role in our organization, serving as the driving force behind our member-facing digital communications. The Senior Director of Digital Membership Strategy will lead and motivate a multi-channel team to effectively communicate MoveOn’s impact and mission to millions online and inspire our members to action. This position is instrumental in shaping and executing comprehensive strategies across email, SMS, and web channels, ensuring a cohesive and integrated approach that aligns with our organizational objectives to win high impact campaigns, grow and engage our membership, and change the national conversation about the most important issues of the day.

Responsibilities

• Oversee, develop, and execute comprehensive and data-driven digital communication strategies across email, SMS, and web channels, in service of member engagement, growth, impact, and narrative goals.
• Build cross-channel member communication arcs that are timely, resonant, relevant, and consistent with MoveOn’s brand and world events.
• Establish and enforce best practices for cross-channel collaboration, ensuring consistent narrative and messaging across email, SMS, and web channels, and integration with social media and advertising efforts.
• Implement and manage robust tracking systems, working with the Analytics team to discover and build key membership insights and performance metrics across email, SMS, and web channels.
• Provide regular reports with actionable insights to organizational leadership and key stakeholders.
• Represent MoveOn in broader movement convenings, participating in cross-organizational and industry communities of practice.
• Manage a team of email, mobile, and web channel strategists, fostering a culture of collaboration and innovation. Ensure ongoing leadership and career growth of the team, and manage budget and staff resourcing.
• Oversee cross-organizational processes for evaluating the impact of digital strategies on MoveOn’s goals, providing a holistic view of organizational impact and member engagement through comprehensive reporting and analysis.

Requirements

A successful candidate will:

• Be an active consumer of news, politics, and digital best practices, connecting people to what matters and measuring impact.
• Be an excellent manager of cross-functional teams and projects.
• Have a strong ability to build strategies that tell stories of impact that engage people, both in individual messages and in arcs of communications over time.
• Be a strong and consistent editor for brand, voice, clarity, and narrative.
• Be skilled and thoughtful regarding nuanced communication related to race, gender, class, and other aspects of identity in their internal and external communications.
• Be fluent with tools to manage email, shortcode and 10dlc SMS, websites, and analytics for each (ActionKit, Action Network, Mobile Commons, Strive/Ascend, Spoke, Prompt.io, Wordpress, or similar).

Required skills and experience:

• 8 years of experience in digital communications and strategy, with the ability to craft compelling and impactful program strategy for online audiences.
• 5 years of managerial experience, with a proven track record of motivating a cross-functional team of digital strategists.
• 5 years of experience in issue-based or political advocacy.
• Proven track record in fostering collaboration among cross-functional teams, ensuring a unified approach to achieve common goals.
• Proficiency in implementing and managing robust tracking systems to monitor and analyze digital metrics, with a focus on data-driven decision-making.

Reports to

Chief of Digital Member Experience

Location

The position may be based anywhere in the contiguous United States. May require occasional travel.

Classification, Salary, and Benefits

• Salary: $155,327.29 annually.
• Cash Benefits: Monthly home office subsidy, $2,100 annually for internet and phone, $900 annually for health and wellness.
• Health Benefits: Strong medical, dental, and vision benefits (free for employees and children; subsidized for spouses/domestic partners).
• Insurance: Employer-paid premiums for life insurance.
• Paid Time Off: Four weeks accrued paid vacation time per year, 10 days accrued paid sick time per year, 18 weeks paid parental leave, paid family medical leave.
• Holidays: 8 staff holidays and 6 floating holidays.
• Retirement: 5% contribution to 401(k) after six months of employment.
• Professional Development: $1000 annual budget for professional development.

MoveOn.org Civic Action and MoveOn.org Political Action provide equal employment opportunities (EEO) to all employees and applicants.