Paid Media Senior Strategist

About Power Digital

Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting, and data intelligence, dedicated to igniting revenue and brand recognition for leading and emerging companies worldwide. We are a people-first firm that values diversity and believes our people and culture are key to our success. Our vision is to be the most valued and respected private growth marketing firm globally, driven by a mission to power the relentless pursuit of growth and redefine possibilities through growth-obsessed experts who demand innovation and results with integrity, autonomy, and grit.

We offer best-in-class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. At the heart of our operations is nova, our proprietary technology that analyzes businesses through first-party data, simplifying investment planning and providing unparalleled value.

The Role: Paid Media Senior Strategist

The Paid Media Senior Strategist is responsible for the execution, performance, and growth of marketing services within their book of business. You will service the most complex, enterprise-level accounts, demonstrating mastery over Paid Media advertising and understanding its impact on the broader media mix. This role requires exceptional ability to work under pressure, navigate client inquiries, and drive client business success by tying efforts to overarching business goals. You will own reporting, optimizations, client communication, and campaign management, often with specialist support, providing forward-thinking strategy and insights.

Responsibilities

• Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership.
• Provide intelligent analysis, interpretation, and action plans based on campaign performance data and client-specific data sources (e.g., GA, Shopify).
• Participate in weekly department scrums and training sessions to enhance channel knowledge.
• Continuously strive to improve campaign performance against client goals.
• Maintain frequent and excellent communication with internal agency teams and external clients.
• Utilize available AI and outsource resources to assist in workflow.
• Participate in the development of new department training materials.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital’s Nova ecosystem as it relates to your department.

Role Requirements

• 4-5 years of digital marketing experience, with at least 3 years in an agency setting.
• Minimum 4 years of hands-on experience with Search Engine Marketing, including campaign development and optimization processes (bid optimization, keyword research, ad copy development) on large, enterprise-level accounts.
• Significant campaign management experience in 3 or more of the following campaign types:
• Performance Max
• Standard Shopping
• YouTube Ads
• Display Advertising
• Local campaigns
• Bing Ads
• Proficiency in Google/Microsoft Office Suite(s).
• Proficiency in Google Analytics.
• Expert knowledge of funnel marketing and paid media's role within the marketing funnel.
• Strong ability to formulate meaningful insights from marketing data, articulating the story behind the numbers.
• Other essential skills:
• Strong written and verbal communication skills.
• Strong organizational and project management skills.
• Self-motivated with a strong desire to succeed.
• Excellent interpersonal skills.
• Strong work ethic and ability to learn quickly and independently.
• Interest in a long-lasting relationship with a growing company.

Key Performance Indicators (KPIs)

• $13.5k team-member EBITDA.
• Maintain below 10% Client Churn Rate.
• 4-6 Accounts (complex/large accounts in the top 100 of the agency).

Most Important Things (MITs)

• Excellence in channel production and account performance.
• Cross-channel collaboration.
• Internal communication.

Our Commitment to Diversity & Inclusion

Power Digital’s people and culture are at the core of our success. We value diversity in backgrounds and experiences, and we are an Equal Opportunity Employer. We believe that inclusion is everyone’s responsibility and that diverse viewpoints are key to our success.

Important Notice Regarding Scams

Please be aware of fictitious job openings or solicitations. Power Digital does NOT charge any application, processing, or training fee. Genuine job openings are posted on our careers page: https://powerdigitalmarketing.com/company/careers/. If you have doubts about authenticity, please contact us at recruiting@powerdigital.com.