CRM Technical Specialist

About Welltech

Welltech is a global wellness technology company dedicated to building and scaling wellness apps through state-of-the-art, tech-driven performance marketing. With over 25.5 million users globally engaging with apps like Muscle Booster, Yoga-Go, and WalkFit, Welltech empowers individuals to build healthier habits. We operate with the scale of a market leader and the agility of a growing team, with over 500 employees across hubs in Cyprus, Ukraine, Poland, Spain, and the UK.

What We're Looking For

We are seeking a technically-minded and execution-driven CRM Technical Specialist to support and scale CRM operations across our suite of wellness apps. Reporting to the CRM Operations & Martech Enablement Lead, you will be instrumental in bridging the gap between CRM strategy and technical execution, acting as a key enabler for the wider CRM team. Your focus will be on building and improving the underlying infrastructure, processes, and systems that enable scalable, high-performing CRM.

Key Responsibilities

• Drive best practices for deliverability and inbox placement to maximize open rates and campaign performance.
• Serve as the primary technical point of contact for the CRM team, resolving integration issues, troubleshooting data discrepancies, and ensuring a high level of SLA for internal stakeholders.
• Own and enhance CRM infrastructure, integrations, and data flows to foster a more stable, diversified, and scalable ecosystem across apps and channels.
• Manage and prioritize the team’s technical backlog, ensuring efficient delivery of requests and rapid resolution of operational blockers.
• Support and drive technical CRM initiatives, including new channel rollouts, vendor evaluations, migrations, and system improvements.
• Uphold high standards for campaign QA, data integrity, and system reliability across all CRM initiatives.
• Develop and maintain clear, organized documentation, playbooks, and processes to boost team efficiency, consistency, and onboarding.
• Research, evaluate, and propose new tools and AI-driven solutions to enhance automation, operational efficiency, and team performance.
• Collaborate cross-functionally with Product, Engineering, Analytics, and other stakeholders to align on tracking, CRM capabilities, and business priorities.

The Ideal Profile

• 3+ years of experience in CRM, marketing automation, CRM operations, or similar roles.
• Hands-on experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or similar.
• Solid understanding of CRM infrastructure, including automations, data flows, integrations, and troubleshooting.
• Experience collaborating with Product, Engineering, or Analytics teams to resolve technical issues and launch new CRM initiatives.
• Familiarity with email deliverability fundamentals, including inbox placement, sender reputation, and list hygiene.
• Strong organizational and project management skills, with the ability to manage multiple requests and priorities effectively.
• Proven ability to create clear documentation, processes, and playbooks.
• A proactive, collaborative, and solution-oriented mindset.

Nice to Have

• Experience with APIs, webhooks, or CRM integrations.
• Experience with A/B testing, QA, and campaign troubleshooting.
• Familiarity with SQL, attribution, deep links, or tracking setup.
• Experience in subscription, app-based, or multi-market businesses.

How to Apply

[Link to application]

Company Details

• Headquarters: Ukraine
• URL: http://welltech.com