Principal AI Transformation (f/m/d)

About KoRo

KoRo is a fast-growing, omni-channel food brand dedicated to making high-quality, sustainable products accessible. With operations across DACH, France, Italy, and the Netherlands, KoRo operates at the nexus of e-commerce, retail, and brand building. The company embraces a rapid, in-house development approach and is now prioritizing AI as a key lever for business operations.

The Role

As the Principal AI Transformation, you will be instrumental in defining and implementing KoRo's AI strategy across the entire organization. Your focus will be on enhancing team effectiveness, enabling some functions to achieve more with fewer resources, and empowering others to discover entirely new capabilities. You will collaborate closely with team leads, acting as a strategic advisor and hands-on partner to drive measurable results. Reporting to the COO with a dotted line to the CEO, you will lead a growing team, set AI targets, and champion AI adoption throughout the company.

What You'll Do

• Own the AI Roadmap: Translate KoRo's business objectives into a clear AI agenda, determining strategic focus areas and scope.
• Coach Team Leads: Serve as the trusted advisor for team leads, helping them define and achieve AI-related goals (Efficiency or Opportunity) for 2026, ensuring successful implementation and outcomes.
• Shape the Tool Landscape: Strategically decide on AI tool acquisition, development, and deprecation, guiding the direction of KoRo's AI stack, supported by an AI Senior Manager for execution.
• Build When Needed: Engage in hands-on prototyping and development to quickly demonstrate value or unblock teams, leveraging your coding and API integration skills.
• Drive Transformation: Foster a culture where AI is the default approach to problem-solving and process development, ensuring measurable business value is delivered.
• Report to C-Level: Provide regular updates on AI strategy progress, challenges, and recommendations to the C-level executive team, and represent AI strategy to investors and the board.
• Hire and Grow the Team: Build and lead a high-performing AI team, starting with an AI Senior Manager focused on infrastructure and enablement.

Your Profile

Must-haves:

• Experience: 7+ years of relevant experience, encompassing both strategic and hands-on roles (e.g., founder, consultant, AI lead, technical PM).
• Technical Foundation: Strong understanding of modern LLM tooling, ability to read/write code, and a track record of shipping AI-powered features or tools.
• Change Management: Proven ability to drive cross-functional change and effectively collaborate with non-technical stakeholders.
• Pragmatism: A practical approach to AI implementation, knowing when "good enough" is sufficient and when to invest in perfection.
• Commercial Instinct: Strong understanding of business drivers and ability to prioritize AI initiatives accordingly.
• Communication: Excellent English communication skills (German is a plus).

What makes you stand out:

• Experience in high-growth companies (founder, early employee, operator).
• Experience leading small, high-leverage teams.
• Background in consumer, e-commerce, food, or retail industries.
• Low ego, high bias for action, and a collaborative, empowering working style.

What You Can Expect From Us

• Influence: A C-1 role with significant influence over company operations.
• Executive Access: Direct access to a C-level team that embraces AI.
• Resources: Budget and autonomy to build the necessary team and toolset.
• Growth: Opportunity to work within a growing, profitable business.
• Work Model: Hybrid working model with a modern office in Berlin.