Creative Producer

About the Role

CapsLock is looking for a Creative Producer who possesses a researcher's mindset, understands storytelling, and can transform marketing insights into effective sales videos. This role involves leading creative evolution, concept generation, testing, and scaling successful approaches at the intersection of project management, creative, analytics, and production.

Responsibilities

• Monitor and document emerging video trends across Meta, TikTok, YouTube, and other platforms.
• Conduct market and content development research.
• Research and develop new video styles, not just iterate on existing ones.
• Translate insights into creative hypotheses.
• Manage projects, supporting various teams from idea generation to final delivery.
• Ensure creative concepts accurately reflect client value propositions and target audiences.
• Coordinate creators, influencers, and bloggers.
• Develop and manage test plans with media buyers to validate creative hypotheses.
• Review performance data, including CTR, hook rate, watch time, and CPA.
• Implement and maintain a "create → test → learn → scale" workflow for continuous creative optimization.
• Communicate effectively between marketing, creation, and testing departments.

AI & Experimentation Mindset

• Proficiency in experimenting with AI tools for tasks like generating references (Midjourney) or organizing workflows (Claude).
• A "prompt-first" mindset, prioritizing rapid creation over searching.

Requirements

Essential

• 3+ years of experience in marketing, preferably in paid social or performance marketing.
• Solid understanding of short-form video formats and performance drivers on Meta, TikTok, and YouTube.
• Comfort collaborating with creators and bloggers, including sourcing, briefing, and overseeing remote shoots.
• Confidence in interpreting marketing performance data.
• Exceptional communication and organization skills to manage projects, align teams, and clarify expectations.
• Strong attention to detail, accountability, and ability to prioritize multiple projects.
• Fluent English (spoken and written).

Nice to Have

• Experience in media buying or close collaboration with media buyers.
• Familiarity with AI tools for creative asset generation or enhancement.
• Background in video production or video marketing.
• Experience using UGC or influencer platforms.
• Understanding of A/B testing methodologies for creative experiments.

Why Capslot?

Remote Work

• Truly remote-first company, allowing you to choose your most productive work location.

Paid Time Off

• Support for work-life balance with paid time off for rest and personal needs.

Ongoing Learning

• Support for continuous learning through workshops, online courses, conferences, and certifications.

Home Office

• Reimbursement for equipment and furniture expenses to set up an optimal home workspace.

Physical Well-Being

• Flexibility to stay active through gym memberships, yoga classes, home workout equipment, or bicycle stipends.

Unlimited Sick Days

• Time off for rest and recovery as needed.

Medical Coverage

• Reimbursement for medical insurance and health-related expenses, including dental and psychological support.

Co-Working Space

• Full cost coverage for co-working space access.

Fun Stuff

• Opportunities for fun and connection through gaming nights, fitness challenges, and annual retreats.