Staff Product Manager, Activation

The Role

As Staff Product Manager, Activation at Linktree, you will own one of the most important moments in our customer journey: helping new users get set up, understand Linktree's value, and reach their first meaningful outcome as quickly as possible. Linktree serves a massive global audience of creators, entrepreneurs, businesses, artists, publishers, and brands. Your work will shape how millions of new users move from sign-up to setup, from setup to sharing, and from sharing to seeing real audience engagement, growth, and monetization value. This is a senior, high-impact product leadership role for someone who thinks in funnels, learns through experimentation, and can turn complex behavioral data into simple, high-converting product experiences. You will partner closely with Engineering, Design, Data, Lifecycle, Marketing, Revenue, and executive leadership to define what activation means at Linktree and build the systems that make it happen at scale.

What You Will Own

• Own Linktree's activation strategy across the early customer journey, from sign-up and account creation through setup, first publish, first share, first audience engagement, and repeat usage.
• Define the activation model for Linktree, including key milestones, aha moments, leading indicators, and segment-specific paths that predict long-term retention and monetization.
• Build and continuously improve onboarding, setup, templates, recommendations, empty states, nudges, lifecycle touchpoints, and in-product guidance that help users reach value faster.
• Develop a high-velocity experimentation roadmap focused on improving setup completion, time to value, early engagement, D7/D30 retention, and downstream conversion.
• Lead deep funnel analysis to identify where users drop off, why they get stuck, and which interventions will create the highest impact.
• Partner with Data to ensure the activation funnel is well-instrumented, measurable, and understood across the company.
• Translate qualitative insight and behavioral data into sharp product hypotheses, clear priorities, and testable product bets.
• Work cross-functionally with Marketing, Lifecycle, Revenue, and Brand to ensure the journey from acquisition message to in-product experience feels cohesive and intentional.
• Communicate strategy, tradeoffs, experiment results, and business impact clearly to senior leadership and executive audiences.
• Raise the bar for growth product craft at Linktree by bringing strong experimentation discipline, funnel thinking, and customer empathy into the product organization.

What We Are Looking For

• 8+ years of product management experience, with significant experience in growth, activation, onboarding, product-led growth, lifecycle, or funnel optimization.
• Proven experience owning a large-scale consumer, prosumer, marketplace, creator, SaaS, or self-serve product funnel with meaningful user volume.
• A track record of improving activation, onboarding completion, retention, conversion, or time to value through product-led experimentation.
• Strong analytical depth: fluent in funnel analysis, cohort analysis, segmentation, experimentation design, and metric definition.
• Hands-on experience with product analytics and experimentation tools such as Amplitude, Mixpanel, Looker, Mode, Optimizely, Statsig, or similar.
• Excellent executive communication skills, including the ability to present complex data, crisp narratives, and strategic recommendations to senior leaders.
• Strong product judgment: know when to optimize, when to rethink the journey, and when a small product change can unlock a much larger behavior shift.
• Experience partnering deeply with Design and Engineering to ship polished, scalable, user-centered product experiences.
• Comfort operating in ambiguity, creating clarity across teams, and influencing without direct authority.
• A strong customer instinct and curiosity about how creators, businesses, and brands use digital tools to grow their presence, audience, and income.

How You Work

• Deeply data-driven, but not data-blind: use numbers to find the problem, user research to understand it, and experimentation to learn what works.
• Naturally thinks in funnels: breaks journeys into stages, identifies conversion points, and builds a clear point of view on which moments deserve attention.
• Strategic communicator: can zoom into experiment design, unblock scope, sharpen flows, and present business cases to executives with confidence.
• Moves quickly but with discipline: balances speed, craft, and signal quality to learn faster and make better decisions.
• Cares about helping users succeed: understands that activation is about empowering users to create, share, grow, and see the value of Linktree.

Compensation & Benefits

• Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits.
• Base Salary: Targeted at $215,000-$230,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope.
• Wellbeing Allowance: Annual allowance for fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set-up, etc.
• Health Insurance: 100% coverage (80% for dependents) of monthly premiums for medical, dental, vision, disability, and life insurance for US-based employees.
• Retirement Savings: Employer contribution.
• Time Off: Generous time off for vacation, holidays, parental leave, volunteer time, and other categories.
• Employee Stock Option Program: Opportunity to share in the company’s success.

Our Story

• Mission: To empower anyone to curate, grow, and monetize their digital universe.
• Pioneered the "link in bio" category, now used by over 80 million people, including major brands and personalities.
• Fastest-growing leader in the space with 48,000 new accounts daily.
• Partnerships with major platforms like TikTok, Snap, YouTube, Google, Stripe, and retail brands like Amazon, Nike, Sephora.
• A tight-knit, passionate team building best-in-class tools.

Where and How We Work

• Global, diverse team with offices in London, Los Angeles, Melbourne, and San Francisco.
• Flexible work arrangements: fully remote or a hybrid mix of office and home.
• Autonomy in structuring days and weeks, with a lean towards async work.
• Family-friendly culture where kids, pets, and delivery drivers are welcome.

Equal Opportunity Employer

• Linktree promotes a culture that celebrates unique backgrounds, talents, and experiences.
• Proud to be an equal opportunity workplace committed to inclusion and belonging.
• Welcomes all people regardless of sex, gender identity, race, ethnicity, disability, pregnancy, age, or other lived experience.
• Accommodations available upon request: talent@linktr.ee.