Digital Marketing Manager

Who We Are

At Hunt St, we connect top 5% remote talent in the Philippines with Australian companies for direct hiring, functioning as independent contractors. We are not an outsourcing agency. All our roles are 100% remote, allowing you to work from home.

Who The Client Is

Our client is a well-established law firm based in Tasmania, Australia, with over 100 staff. They offer a comprehensive range of legal services, including property law, conveyancing, and general legal matters. The firm is known for its professional and collaborative environment, supported by a structured team of admin staff and paralegals.

About the Role: Digital Marketing Manager

We are seeking a digitally savvy marketing professional to manage our online presence, focusing on SEO, Google Ads, social media, and content. This is a hands-on role for an individual with deep digital marketing expertise who can work autonomously to achieve measurable results.

Key Responsibilities:

Search Engine Optimisation (SEO) — Core Focus

• Develop and execute the firm's SEO strategy to increase organic search visibility.
• Conduct keyword research and implement on-page optimization.
• Manage technical SEO elements (site structure, metadata, page speed, schema).
• Build and manage a link-building pipeline (guest posts, citations, partnerships).
• Utilize tools like Ahrefs or SEMrush for tracking rankings, traffic, and identifying opportunities.
• Provide regular SEO performance reports with clear recommendations.

Paid Advertising & Social Media

• Manage and optimize Google Ads campaigns, including budget and performance tracking.
• Maintain and grow the firm's presence on LinkedIn, Facebook, and Instagram.
• Plan, schedule, and publish content across channels, adhering to brand tone.

Content & Website

• Collaborate with internal staff to develop articles, updates, and campaign content.
• Coordinate the publishing of website and blog content.
• Ensure the website is current and aligned with firm branding.

Reporting & Analytics

• Track and report on performance across SEO, Google Ads, and social channels.
• Translate data into clear insights and actionable recommendations.
• Assist with marketing planning and budget tracking.

External Partnerships & General Support

• Liaise with external marketing providers and agencies.
• Coordinate campaigns and ensure timely delivery of deliverables.
• Assist with broader initiatives including sponsorships and promotions.
• Provide general administrative support as needed.

Required Skills and Qualifications:

• 3+ years in digital marketing with a strong SEO focus.
• Experience with SEO tools such as Ahrefs, SEMrush, or similar.
• Hands-on experience managing Google Ads campaigns.
• Social media management experience across LinkedIn, Facebook, and Instagram.
• Comfort with basic graphic design tools (e.g., Canva).
• Strong written English and communication skills.
• Highly organized, self-directed, and outcomes-focused.

Work Arrangement & Expectations:

• This is a 100% remote, independent contractor engagement.
• Disclose any existing ongoing roles or client work.
• Reflect this engagement on your LinkedIn profile as an "Independent Contractor".