Lead Graphic Designer / Illustrator

Who We Are

At Fortis Games, we aspire to create exceptional games that foster connection and redefine the gaming industry's operational standards. We are committed to building a sense of belonging through our games, communities, and internal culture. As an early but impactful organization with a leadership team of seasoned game industry veterans, we offer significant opportunities to influence our products and company trajectory. We seek individuals passionate about tackling complex challenges with clear communication and a team-first mentality.

About the Role

As the Lead Graphic Designer/Illustrator at Fortis, you will be pivotal in driving the visual quality and creative direction for our marketing and user acquisition campaigns, significantly shaping how players discover and engage with our games. Your primary focus will be translating strategy, gameplay features, audience insights, and performance data into compelling visual systems and high-impact creative assets. You will lead by example through strong execution while mentoring other designers and elevating the overall quality and effectiveness of our creative output.

Working closely with creative strategists, producers, and marketing partners, you will ensure all visual assets align with campaign goals, are optimized for performance, and meet high execution standards. A key aspect of this role involves driving continuous improvement through research, creative experimentation, and the integration of new tools and workflows, including the innovative use of generative AI in daily design processes. You will play a crucial role in defining and implementing best practices for AI in creative development, ensuring efficiency, quality, brand alignment, and responsible usage.

What You Will Achieve

• Lead the creation of high-quality, performance-driven visual assets for user acquisition campaigns, social media, and store presence, setting a high bar for craft and effectiveness.
• Translate creative strategy, gameplay features, and player motivations into compelling visual directions and scalable design systems.
• Conduct ongoing research on competitor creatives, market trends, player behavior, and platform best practices, converting insights into actionable creative opportunities.
• Define and guide creative exploration, generating strong visual concepts and multiple variations to support testing frameworks and campaign iteration.
• Utilize performance data and creative insights to inform design decisions, proactively identifying opportunities to enhance engagement and conversion.
• Establish and uphold visual quality standards across all outputs, ensuring consistency, clarity, and strong brand alignment.
• Collaborate closely with creative strategists, producers, and cross-functional partners to align creative direction with business and campaign goals.
• Provide clear, structured, and actionable feedback to designers and external partners, supporting their growth and improving overall team output.
• Balance speed, quality, and volume across multiple initiatives, ensuring efficient workflows and timely delivery in a fast-paced environment.
• Integrate generative AI tools into daily workflows, driving innovation in ideation, production, and iteration while improving team efficiency.
• Stay ahead of emerging creative formats, tools, and technologies, introducing new approaches that differentiate our campaigns.
• Mentor and support other designers, fostering a culture of ownership, collaboration, and continuous improvement.

What You Will Need to Be Successful

• 6+ years of experience in graphic design, performance creative, or marketing design roles, with demonstrated leadership or ownership of creative output.
• A strong portfolio showcasing high-performing creative across digital formats (ads, store assets, social, etc.).
• Proven ability to translate insights and strategy into effective visual direction.
• Experience guiding other designers and providing constructive, actionable feedback.
• Solid understanding of performance marketing principles and creative testing methodologies.
• Excellent communication, organizational, and stakeholder management skills.
• Ability to operate autonomously and drive initiatives from concept to execution.
• Deep understanding of design fundamentals and best practices across platforms.
• Experience in gaming, mobile, or performance-driven environments is highly valued.
• Proficiency in industry-standard design tools.
• Familiarity with motion graphics or 3D design tools is a plus.
• Hands-on experience using generative AI tools as part of daily creative workflows.

Why Join Us

• We are fundamentally changing how game studios operate, focusing on creating great games that build connected communities.
• We are dedicated to building communities where our people belong, fostering a thriving environment that celebrates diversity, embraces inclusivity, and promotes growth.
• Join and grow with a seasoned team of accomplished professionals who have made significant impacts in their respective fields, both within and outside the gaming industry.

Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other characteristic protected by applicable law, and will not be discriminated against on the basis of disability.