Senior CRM Designer

About Wolt

At Wolt, we are dedicated to creating technology that brings joy, simplicity, and earnings to neighborhoods worldwide. Since our founding in 2014, we've expanded from delivering restaurant food to offering delivery for almost everything, operating in over 500 cities across 30 countries. In 2022, we joined forces with DoorDash, enabling us to dream bigger and continue our global expansion. Working at Wolt is challenging yet exciting, offering unparalleled opportunities for learning, building, and shipping impactful products. If you are a self-starter with drive and an entrepreneurial spirit, this is the place for you.

About the Role

We are seeking a Senior CRM Designer to enhance the quality, scalability, and technical reliability of our CRM creative assets. This hybrid design-development role requires bridging the gap between sophisticated visual design and practical technical implementation. You will not only design CRM assets but also build responsive, production-ready emails capable of reaching millions of customers and rendering flawlessly across major email clients (Gmail, Apple Mail, Outlook) on various devices and in dark mode. This role is crucial for moving beyond manual CRM template workflows to improve the overall quality, consistency, and efficiency of CRM production, ensuring our lifecycle communications are polished, on-brand, and technically robust at scale.

What You'll Be Doing

• Design visually compelling, on-brand CRM emails and lifecycle communications using Figma.
• Translate Figma designs into responsive, production-ready HTML emails.
• Build clean, email-safe HTML and CSS, incorporating table-based layouts, inline CSS, and responsive structures.
• Ensure reliable email rendering across major email clients, including Gmail, Apple Mail, Outlook, mobile environments, and dark mode.
• Integrate motion design principles into CRM creative, balancing visual impact with the technical realities of email production.
• Collaborate with CRM, Marketing, Product, Brand, and regional teams to enhance the quality and performance of lifecycle communications.
• Standardize CRM templates, QA processes, and documentation to enable teams to work faster while maintaining high quality standards.
• Test, QA, and troubleshoot emails before launch, utilizing tools like Litmus or Email on Acid.
• Iterate on design systems, templates, and email execution based on performance insights, A/B test results, and stakeholder feedback.
• Explore and implement AI and automation solutions to reduce manual work, improve QA, accelerate production, and scale creative output.

Our Humble Expectations

Core Requirements:

• Proven ability to build HTML emails from scratch, not just design them.
• Hands-on experience with table-based layouts, inline CSS, responsive email design, and email-safe development patterns.
• Solid understanding of mobile responsiveness, accessibility, and dark mode optimization.
• Extensive experience designing marketing, CRM, or lifecycle emails in Figma.
• Deep understanding of the nuances of email design compared to web design, including client constraints, rendering quirks, and technical trade-offs.
• Strong visual design skills with the ability to create clear, polished, brand-aligned communications.
• A meticulous QA mindset focused on universal email functionality and rendering.
• Ability to collaborate effectively with marketers, designers, product partners, and technical stakeholders.
• Comfort working in a fast-paced environment where quality, speed, and scalability are paramount.
• Curiosity and drive to leverage AI, automation, or smarter workflows for production quality improvement and reduction of repetitive tasks.

Nice to Have:

• Experience with MJML or similar email frameworks.
• Familiarity with CRM or email marketing platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, HubSpot).
• Experience with A/B testing, lifecycle experimentation, and performance optimization.
• Basic knowledge of deliverability best practices.
• Experience creating reusable CRM components, modular email systems, or scalable template libraries.
• Experience partnering with CRM, lifecycle, retention, or growth marketing teams.
• Exposure to localization workflows and multi-market CRM production.

What Good Looks Like:

• You have a track record of shipping real marketing or lifecycle emails, not just static designs.
• You can confidently transition from Figma concepts to production-ready HTML.
• You effectively balance visual quality with technical constraints, prioritizing reliability.
• Your emails render consistently across major clients, devices, and in dark mode.
• You understand the fundamental differences between email and web design.
• You apply motion thinking and strong design craft while remaining pragmatic about email's technical limitations.
• You actively improve surrounding systems: templates, QA checklists, reusable components, documentation, and workflows.
• You contribute to Wolt's evolution from manual CRM production to more scalable and higher-quality CRM creative workflows.

What We Offer

Joining Wolt means becoming part of an international marketing organization where CRM is central to customer experience across our brand, products, and lifecycle journeys. As this is a new role, you will have a unique opportunity to shape not only the emails we send but also our entire approach to designing, building, QAing, and scaling CRM creative across Wolt.

When Applying

Please include:

• Examples of emails you have designed in Figma.
• Examples of HTML emails you have built (live links, screenshots, or previews).
• Optional: Code samples, GitHub links, or examples of reusable email components/templates.
• Optional: Examples of how you have improved an email design system, CRM template workflow, or QA process.

Next Step

Our hiring process emphasizes quality to ensure the right long-term fit for this critical role. Candidates progress through stages including an initial screen, hiring manager interview, peer interview, a take-home case study presentation, and a final value-fit conversation.