Director of Growth

Director of Growth

About

Middesk makes it easier for businesses to work together. Since 2018, we’ve been transforming business identity verification, replacing slow, manual processes with seamless access to complete, up-to-date data. Our platform helps companies across industries confidently verify business identities, onboard customers faster, and reduce risk at every stage of the customer lifecycle. Middesk came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to Forbes Fintech 50 List.

Responsibilities

• Own Middesk’s pipeline generation strategy across inbound, outbound, campaigns, events, paid, SEO/AEO, lifecycle, and account-based marketing
• Build a clear operating model for how marketing creates, measures, and scales pipeline
• Identify where we should double down, where we should stop investing, and where we should experiment
• Partner closely with Sales and SDR leadership to align marketing programs to revenue goals
• Build the systems needed to run marketing like an engine, not a collection of one-off activities
• Create visibility into campaign performance, channel ROI, funnel conversion, and pipeline impact
• Establish repeatable testing, learning, and iteration loops
• Ensure the team can make decisions quickly based on reliable data, not manual reporting or anecdotal readouts
• Turn content, data, insights, events, product launches, and customer stories into focused GTM campaigns
• Orchestrate cross-functional campaigns across creative, content, growth, sales, SDR, and product marketing
• Help Middesk move away from “random acts of marketing” toward integrated, strategic programs
• Build campaigns that are both highly relevant to our market and creative enough to break through
• Lead a small but growing growth/demand generation team
• Stay close to the work while creating leverage through clear priorities, systems, and operating rhythms
• Coach ICs while maintaining high standards for execution, experimentation, and business impact
• Help define the future growth org structure as Middesk scales

Requirements

• 7+ years of experience across growth marketing, demand generation, revenue marketing, GTM strategy, or related functions
• Experience owning pipeline creation in a B2B SaaS, fintech, infrastructure, or complex technical product environment
• Strong systems thinker who can diagnose problems, build operating models, and create scalable processes
• Deep understanding of how inbound and outbound motions work together
• Strong analytical orientation and comfort with funnel metrics, campaign performance, attribution, and ROI
• Hands-on operator who is comfortable getting into the details, not just managing through layers
• Creative marketing instincts and strong taste for what breaks through in modern B2B marketing
• Ability to work cross-functionally with Sales, Product, Product Marketing, Data, and Leadership
• Comfortable operating in ambiguity and building from an early-stage foundation